What Drives Phenomenal Success? by Colleen Barrett

Start watching with your public library card or university login

What Drives Phenomenal Success? by Colleen Barrett
Part of the Series: Stanford Executive Briefings

2007
56 mins

Southwest Airlines started with a simple idea, and managed to stick with it through decades of unprecedented growth. According to Colleen Barrett, customers return because they like the experience and they like the way they...

Read more
Directors
Colleen Barrett, Gordon Gurley